What a terrific panel by Canadian Geographic Travel’s
Zita said, “Any of us can only gain confidence by getting out there. It’s by doing. And the longer we stay under the bed, the more fearful we become.”
“Most people now understand that this is an era, not an event.”
“… it’s tough putting your foot in what you thought was cold water but actually travellers and planners need to understand that the people running these businesses whether airlines or off the coast of Newfoundland… we are people too, and we have fears too. And the last thing any one of us want to do is to put someone at risk… We care about people, that’s why we’re in this industry in first place. And secondly, we are not going to do something to injure our business.
Because the thing about the travel industry, as we humans navigate this pandemic, we have to do it together. This can only be solved in a co-ordinated way. And our industry is the one that can, and should, lead because by definition, travel is about communities. And if there is anything any of us have learned in staying home for the last five months is that we have a new relationship with local. We’re born to travel. We’re wired this way.
She went on to differentiate “sustainable travel” (which I love) as “don’t make a mess”…. whereas “re-generative travel” is “make better than they were by actions taken in running your business.”