E-Bikes on the Rise in Europe
Hauling up hills is suddenly easier
For the last few years, I have been promoting cycling holidays whether it be guided group cycling tours or self-guided which have become more and more popular for couples and families. On a recent trip to Europe, I was surprised to see two clients on our trip with e-bikes! At first, I didn’t know what to think about this new option for beginner or leisure style clients.
Many of my river cruise partners in particular are offering e-bike options (particularly Scenic) but – we’re also seeing that option emerge with cycling companies, such as Butterfield & Robinson, and Backroads.
Now I am seeing the new trend and here is what ATTA (Adventure Travel Trade Association) is saying: “Hauling up hills is suddenly easier when choosing an e-bike over a traditional bike-a trend well under way and taking hold throughout Europe. While bike sales in general in Europe have remained relatively steady, electric bike sales have been on the rise. And the more the word gets out, the more the demand continues to increase.